Underrated Travel Destinations | Florence, Oregon Best Western Experience | Travel Zone by Best Western

Underrated Travel Destinations | Florence, Oregon

By Stuart Hughes
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As part of our season of underrated travel destinations, we’re exploring the extensive range of things to do in Florence, Oregon, nestled away on the west coast of the Beaver State. 

Surrounded by the world-class Oregon Dunes National Recreation Area, the city of Florence boasts wildlife and birdwatching adventures on the dunes themselves along with the  Sea Lion Caves on its doorstep. Add a variety of fine dining and shopping experiences along the banks of the Siuslaw River in downtown Florence. You’ll experience a truly unique hideaway destination when you visit Florence, Oregon. 

Find yourself in Old Town Florence, Oregon 

Where better to start our checklist of things to do in Florence, Oregon, than wandering around the old town Florence district? Situated on the banks of the impressive Siuslaw River, Florence’s old town is brimming with historic buildings, beautiful architecture,and a host of charming shops and boutiques to explore. 

After a morning of sightseeing the picturesque streets of Florence, we highly recommend strolling along the river for a riverside dining lunch at the Waterfront Depot Restaurant. After lunch, be sure also to immerse yourself in Florence’s vibrant cultural scene and check out the ocean themed artwork at the Blue Heron Gallery. 

Conclude a day of sightseeing and shopping by indulging your family with a memorable dining experience at The Pono Hukilau Restaurant, renowned as the best seafood restaurant in Florence, Oregon. Alternatively, if you’re visiting the city of Florence with friends, finish your day off with the locals at the Beachcomber Pub set back from the picturesque Siuslaw River. 

Visit the Florence Sea Lion Caves and Heceta Head Lighthouse  

Without a doubt, one of the best family-friendly things to do in Florence, Oregon, is to visit the impressive Florence Sea Lion Caves north of the city. Home to America’s largest sea cave, the Sea Lion Caves offer a captivating opportunity to observe the year-round residents, the Stellar Sea Lions. Here, you can embark on a self-guided cave tour before taking a family photo next to the lifelike statues overlooking the cave entrance. 

Another monumental visitor attraction lies just around the corner from the Sea Lion Caves at the historic Heceta Head Lighthouse. Perched above the rugged Pacific Ocean’s Heceta Head clifftops sits this 1,000-foot-high lighthouse, boasting the strongest beacon light on the Oregon coastline. Educational tours in the tower of the Heceta lighthouse are available throughout the year and is great for entertaining the kids. 

Tour the Oregon Dunes National Recreation Area 

For those who love  outdoor activities, you need to experience the adventures available at the Oregon Dunes National Recreation Area that surrounds Florence. Whether you and your family enjoy scenic hikes, or you and your friends are huge nature enthusiasts or birders – the Oregon Dunes National Recreation Area will likely top your list of things to do in Florence, Oregon. 

Alternatively, if you’re looking for an adrenaline rush, visit the crew at Ocean Breeze ATV Rentals. Here, you can power your way around the park or race your friends to the top of these majestic dunes on an ATV and be rewarded with breathtaking Pacific Ocean views. Then afterward, head to Sand Master Park, the world’s first sandboard park where you can sandboard or boogieboard down the sculpted sand dunes in this 200-acre park. 

With so many things to do in Florence, Oregon – what are you waiting for? 

The city of Florence, Oregon, has something for everyone – whether you’re looking for a fun, family-friendly escape or you and your friends want a shopping-inspired weekend away. With year-round attractions and things to do in Florence, Oregon – you’ll soon see why it made our list of underrated travel destinations in the US. 

As a visitor to Florence, you’ll always receive a warm welcome from the locals, and we encourage you to explore every inch of this great city. Whether you’re here to explore the historic old town or stroll along its sandy Pacific Ocean beaches – make sure you stay a while by booking your stay at one of the most idyllic hotels in Florence, Oregon – the captivating Best Western Pier Point Inn.