For more than 70 years, Best Western® Hotels & Resorts has been committed to providing the best in hospitality. In 2015, we launched a transformative company-wide refresh that has since realized $2 billion in strategic renovations for hotels across the world, incorporated cutting-edge technology to earn recognition as one of Fast Company’s Most Innovative Companies and enhanced our offerings to include an industry-leading rewards program, one of the best hot breakfast services of any hotel group and luxurious new bath amenities. We’re pleased to share that through such enhancements we have successfully doubled guest satisfaction scores since 2007 and solidified our place as an innovative, forward-thinking industry leader. Take a peek inside our evolution into Today’s Best Western!
Today’s Best Western® offers an elevated experience at our trademark value. Discover the global transformation as you scroll through photos from new and renovated properties. We are excited to refresh our iconic legacy brand to make your stay even more modern, comfortable, rewarding and complete with your favorite perks.
Best Western Auburndale Inn & Suites
Our Best Western Premier® properties deliver a notable refined travel experience. With more than $2 billion in renovations performed brand-wide, these incredible properties are even more rewarding with exceptional amenities, stunning design and memorable experiences. See the global transformation when you explore photos and descriptions from a few of our Best Western Premier properties found around the world.
Best Western Premier Crown Chase Inn & Suites
Sit back, breathe deep and relax in a truly inviting and rewarding atmosphere. BW Signature Collection® by Best Western locations are designed with their own style and identity. This unique collection is a reflection of Today’s Best Western and a commitment to making you feel right at home.
Hotel La Scaletta, BW Signature Collection
BW Premier Collection® by Best Western is an exclusive collection of carefully-curated hotels, offering today’s traveler an inspired experience in luxury with hotels that are eclectic and original. Each hotel’s identity is unmistakably tied to its destination, providing an authentic boutique experience that reflects the unique personality of each locale.
Stratosphere Hotel, Casino & Tower, BW Premier Collection
When life demands more than a quick visit, turn to Executive Residency by Best Western®. Every location offers the perfect combination of hotel and home, with each room showcasing stylish amenities and modern extras to make your stay comfortable—no matter how long. Feel right at home with Executive Residency.
Best Western Plus Executive Residency Baytown
Today’s traveler seeks a contemporary hotel experience at the heart of the world’s fastest-moving cities. They are bold, chic and plugged into their local and digital communities. Vīb® is a new, boutique hotel concept by Best Western Hotel & Resorts, and a reflection of our interconnected modern world. Discover rewarding experiences and stylish amenities in urban destinations around the world.
No guest should have to sacrifice value, reliability or comfort while they travel. The SureStay® Hotel Group by Best Western offers three modern and affordable hotel options that combine convenience, consistent quality and service. Rest easy, rest assured – a great stay is waiting.
Best Western has continued to make valuable enhancements to its award-winning loyalty program—Best Western Rewards (BWR)—by offering points that never expire, a minimum 10 percent rate discount, the lowest points threshold in the industry and unparalleled value. With more rewards and recognition for elite members and generous promotions for members of all levels, BWR’s membership has grown to more than 36 million members globally—representing gains of nearly 14 percent annually since the beginning of the refresh. See how BWR beats the competition by watching the BWR Throwdown video!
With the 2017 global launch of the new Best Western Mobile Guest Engagement Platform – which includes web-based guest communications tools pre-arrival, on property and at check-out – Best Western continues to embrace new technology to enhance the customer journey. Best Western Hotels & Resorts is the first major company of its size and scale to provide guests with an immersive 360-degree look into North American hotels through the Best Western Virtual Reality Experience (BWVRE). The brand refresh has encompassed a number of industry-leading technological advancements.