BW Travel Zone | Welcome to Today's Best Western

Today’s Best Western

Refreshed for Guests Refreshed for Guests Refreshed for Guests

Welcome to Today’s Best Western: Refreshed For Guests

For more than 70 years, Best Western® Hotels & Resorts has been committed to providing the best in hospitality. In 2015, we launched a transformative company-wide refresh that has since realized $2 billion in strategic renovations for hotels across the world, incorporated cutting-edge technology to earn recognition as one of Fast Company’s Most Innovative Companies and enhanced our offerings to include an industry-leading rewards program, one of the best hot breakfast services of any hotel group and luxurious new bath amenities. We’re pleased to share that through such enhancements we have successfully doubled guest satisfaction scores since 2007 and solidified our place as an innovative, forward-thinking industry leader. Take a peek inside our evolution into Today’s Best Western!

  • Every Guest Has a Journey

    It’s not always about the destination, but the journey itself. Discover the stories of Best Western’s guests and help celebrate their journeys, passions and experiences as they enjoy modern amenities and perks with “Today’s Best Western: Every Guest Has a Journey.”

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  • Behind the Brands of Best Western

    BW Premier Collection by Best Western is one of Best Western Hotels & Resorts’ fastest-growing brands, comprised of an exclusive, carefully curated collection of upscale properties located around the world.

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    Prestige Oceanfront Resort, BW Premier Collection

  • Behind the Brands of Best Western

    For more than 70 years, Best Western has been serving travelers with quality guest service and superior value. Take a closer look at the evolution of Best Western Hotels & Resorts’ original brand, Best Western.

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    Best Western River North Hotel

  • Behind the Brands of Best Western

    Discover the dual-benefits of our extended-stay hotel brand – Executive Residency by Best Western. This upper-midscale brand offers the perfect combination of hotel and home for an enriching extended stay experience.

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    Best Western Plus Executive Residency Baytown

  • Behind the Brands of Best Western

    Explore what it means to live the Premier Life®, with a closer look at the first-rate amenities, superior accommodations and exceptional service of Best Western Premier.

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    Best Western Premier Bangtao Beach Resort & Spa

  • Behind the Brands of Best Western

    Since fall 2017, BW Signature Collection by Best Western has been rapidly expanding around the world. The brand offers independent hoteliers the opportunity to maintain their personality, offering unique, locally-inspired accommodations.

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    Hotel Rincon de Puembo, BW Signature Collection

  • Behind the Brands of Best Western

    Best Western’s Vīb is an upscale urban-hip hotel brand, designed for today’s connected traveler. Located in the heart of urban destinations around the world, Vīb offers vibrant design and modern convenience.

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    Vīb Springfield

  • Behind the Brands of Best Western

    Best Western’s GLō is smashing the suburban cookie-cutter hotel mold. Featuring sleek and modern finishes accented with bold pops of color, GLō is perfect for savvy travelers who expect the best in value, design and comfort.

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    GLō Best Western DeSoto Dallas

Global Transformation

Today’s Best Western: A Global Transformation

Today’s Best Western® offers an elevated experience at our trademark value. Discover the global transformation as you scroll through photos from new and renovated properties. We are excited to refresh our iconic legacy brand to make your stay even more modern, comfortable, rewarding and complete with your favorite perks.

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Best Western Auburndale Inn & Suites

Our Best Western Premier® properties deliver a notable refined travel experience. With more than $2 billion in renovations performed brand-wide, these incredible properties are even more rewarding with exceptional amenities, stunning design and memorable experiences. See the global transformation when you explore photos and descriptions from a few of our Best Western Premier properties found around the world.

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Best Western Premier Crown Chase Inn & Suites

Sit back, breathe deep and relax in a truly inviting and rewarding atmosphere. BW Signature Collection® by Best Western locations are designed with their own style and identity. This unique collection is a reflection of Today’s Best Western and a commitment to making you feel right at home.

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Hotel La Scaletta, BW Signature Collection

BW Premier Collection® by Best Western is an exclusive collection of carefully-curated hotels, offering today’s traveler an inspired experience in luxury with hotels that are eclectic and original. Each hotel’s identity is unmistakably tied to its destination, providing an authentic boutique experience that reflects the unique personality of each locale.

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Stratosphere Hotel, Casino & Tower, BW Premier Collection

When life demands more than a quick visit, turn to Executive Residency by Best Western®. Every location offers the perfect combination of hotel and home, with each room showcasing stylish amenities and modern extras to make your stay comfortable—no matter how long. Feel right at home with Executive Residency.

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Best Western Plus Executive Residency Baytown

Today’s traveler seeks a contemporary hotel experience at the heart of the world’s fastest-moving cities. They are bold, chic and plugged into their local and digital communities. Vīb® is a new, boutique hotel concept by Best Western Hotel & Resorts, and a reflection of our interconnected modern world. Discover rewarding experiences and stylish amenities in urban destinations around the world.

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Vīb Springfield

No guest should have to sacrifice value, reliability or comfort while they travel. The SureStay® Hotel Group by Best Western offers three modern and affordable hotel options that combine convenience, consistent quality and service. Rest easy, rest assured – a great stay is waiting.

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Hotel Esplanade
SureStay Collection

Award-Winning Loyalty Program

Best Western has continued to make valuable enhancements to its award-winning loyalty program—Best Western Rewards (BWR)—by offering points that never expire, a minimum 10 percent rate discount, the lowest points threshold in the industry and unparalleled value. With more rewards and recognition for elite members and generous promotions for members of all levels, BWR’s membership has grown to more than 36 million members globally—representing gains of nearly 14 percent annually since the beginning of the refresh. See how BWR beats the competition by watching the BWR Throwdown video!

Continuous Innovation

With the 2017 global launch of the new Best Western Mobile Guest Engagement Platform – which includes web-based guest communications tools pre-arrival, on property and at check-out – Best Western continues to embrace new technology to enhance the customer journey. Best Western Hotels & Resorts is the first major company of its size and scale to provide guests with an immersive 360-degree look into North American hotels through the Best Western Virtual Reality Experience (BWVRE). The brand refresh has encompassed a number of industry-leading technological advancements.

Each Best Western® branded hotel is independently owned and operated. ©2019 Best Western International, Inc. All rights reserved.

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