Business Traveler | How to Make the Most Out of Attending a Conference

In-person conferences are back in full swing and not only are they exciting opportunities to learn key strategies in your field, they also provide opportunities for in-person networking. If you’re nervous about attending a conference, read our guide below on how to make the most out of attending a conference.

Set Goals

It may surprise you to learn this is a top tip for attending a conference, but without a map, it’s easy to get lost. Think about your goals and priorities prior to attending, whether it’s meeting the keynote speaker or learning about the latest trends. What kind of opportunities is this conference offering that you can only get by attending?

Expand Your Network

Conferences are an ideal place to make new connections. You have a better chance at reaching prospects or colleagues with similar backgrounds. As a result, it’s important to take advantage of in-person networking. What this could look like is a five minute chat with speakers after their presentation or striking up conversation during mealtimes with fellow convention goers. Set your goals and objectives beforehand, so you have a better idea of who to target and don’t forget to bring your business cards.

Be Strategic with Your Time

Conferences are notorious for having jam-packed itineraries and you won’t be able to make every single invigorating class, talk or workshop. Review the schedule ahead of time to ensure you participate in relevant courses and check-in with your conference goals to make sure they are in alignment.

Take Time to Recharge

Finally, conferences can be physically draining. Even in your off time, you could be networking, so it’s important to set aside time to recharge. If you think your itinerary is too busy, skip one course and go back to your Best Western Resorts® & Hotels room to relax. Be intentional with your time and schedule in breaks when necessary.